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3 Ways to Integrate SMS Marketing Into Your Digital Strategy

3 Ways to Integrate SMS Marketing Into Your Digital Strategy

By Ciara Cook | Aug 23, 2018

L8er Email, There’s a New Marketing Tool in Town There’s over 269 billion emails sent and received every day. It’s true, email is an important aspect of doing modern day business. However, as important as it is, email is often times ignored. The average email open rate for all industries is only 20.81%. That’s why …

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independent insurance agency

5 Reasons Why a Website for an Independent Insurance Agency Works

By Ciara Cook | Aug 17, 2018

 There are about 38,500 independent insurance agencies in the U.S. That means, as an independent insurance agency, you have a lot of competition. Even if you have the most experienced, helpful agents, it may not be enough to compete with larger insurance agencies. You may not have as many financial resources to compete toe-to-toe with …

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website redesign San Antonio

4 Top Reasons You Need To Redesign Your Website

By Monica Webb | Aug 14, 2018

4 Top Reasons To Redesign Your Website So, you have a website. It may not be the best-looking website and it takes over three minutes to load, but at least you have one and you are making yourself known on the internet, right? Sadly, this is tragically wrong. A website that is unattractive and hard to …

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San António, digital marketing strategy, digital marketing

3 Important Questions Before Making a Digital Marketing Strategy

By Ciara Cook | Aug 8, 2018

It’s becoming increasingly difficult to stand out in today’s digital landscape. There are so many other businesses competing for the attention of your customer. With over billions of dollars being poured into digital marketing every year, standing out from competition requires a sound digital marketing strategy. However, before you go about creating the perfect strategy, …

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digital marketing trends 2018

10 Digital Marketing Trends To Look Out For In 2018 [Infographic]

By Monica Webb | Aug 2, 2018

10 Digital Marketing Trends To Look Out For In 2018   Digital marketing trends are always changing, and faster than most of us can keep up with. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty. Again, the paradigm has shifted, and …

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The basics of SEO

SEO Basics: The What and How Of Search Engine Optimization [Infographic]

By Monica Webb | Jul 31, 2018

SEO Basics: The What and How Of Search Engine Optimization SEO is a challenging process to grasp, at times even for those who live, eat and breathe it in the digital marketing world. Being mystified by SEO is definitely not uncommon, nonetheless, it is a crucial part of EVERYONE’s marketing strategy. According to Small Business …

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website development tools

Rainman Creative’s Top Website Development Tools

By Ciara Cook | Jul 26, 2018

Batman Has Nothing On Our Website Development Tools Like Batman, Rainman has a lot of tools in our utility belt. While we don’t have a Batarang (yet), we do use a lot of awesome plugins, software, and services to ensure our clients get the SEO-ready website of their dreams. Today, we’re going to give you …

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Negative SEO tactics

The Dark Side of SEO: Top 4 Negative SEO Tactics You Need to Know About

By Rainman | Jul 24, 2018

The Dark Side of SEO: Battle to The Top of SERP Just like the dark side of the force, the world of SEO has its own dark side. It is known as negative SEO. Angry competitors can draw upon negative SEO tactics to help them win the battle to the top of Google’s search results. …

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website maintenance, website development, Google ranking

Website Maintenance, It Never Ends

By Ciara Cook | Jul 19, 2018

A Website is Never Truly Done You just launched your new site, CONGRATULATIONS! Launching a website takes a lot of time, effort, and editing. Trust us, we would know. Now that you’re website is up and running, that means you’re done, right? Absolutely not. Technology is constantly changing – and there’s a lot of pieces …

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