independent insurance agency

5 Reasons Why a Website for an Independent Insurance Agency Works

 There are about 38,500 independent insurance agencies in the U.S. That means, as an independent insurance agency, you have a lot of competition. Even if you have the most experienced, helpful agents, it may not be enough to compete with larger insurance agencies. You may not have as many financial resources to compete toe-to-toe with the big guys so, what can you do?

Simple, you take the competition online.

A user-friendly, Google ranking website can help you tower over even your largest competitor. Here are 5 reasons why having a website is a great asset to your independent insurance agency.


  1. Establishes Credibility

Before anyone purchases any product or service, they do a Google search (unless you’re one of the people in the minority using Bing) first. That means a website is one of the first impressions people will have about your business. An attractive, informative website that ranks on the first page of Google (bonus points if you have reviews) boosts your credibility.

Another big part of establishing credibility are reviews. Not only can you put reviews and testimonials on your website, your website will also be able to receive Google reviews. 90% of consumers read online reviews before visiting a business. Having a website is the only way you can receive Google reviews so, once your website is made, reach out to your clients and ask them to leave you a review.

online reviews, google reviews

  1. Streamline the Customer Experience 

While being informative and aesthetically pleasing are important qualities for your website, an independent insurance agency website should also be functional. Your website can be a tool for customers to get answers, file a claim, and more.quote form

Imagine if one of your clients gets into a fender bender on a Saturday evening. They need to file a claim, but have a few questions about the claims process. Luckily, your independent insurance agency has a website with a page dedicated to claims. There, your client can utilize the tools and resources to get their questions answered and file their claim. They received all the help they needed outside of your agency’s working hours.


  1. Easily Convert Leads

 As we said before, most people do their research online before they purchase a product or service. That also means that so many leads are converted online as well. Your website should have some sort of sales funnel built in.  A website for an independent insurance agency can have a form that visitors can fill out for a free quote. This form serves as an easy lead generation tool for your insurance business. Once customers submit their information for a free quote, your company can call for a follow-up to address their needs immediately.


  1. Digital Strategy Integration

Your website doesn’t have to be the only part of your digital identity. However, it is a vital first step in creating a digital strategy. Using your website as a focal point, you can expand your digital strategy to include social media, digital advertisements, and more. Having multiple digital avenues means there are more ways for people to find your business.

While the particular sales funnel of your website depends on the nature of your business, for the most part, it ends with customers landing on your website to get in touch with you. So, you can run a Facebook campaign that encourages Facebook users to click on a link to take them to a sign up form on your website. Or, you can invest in Google advertising to make sure that you’ll appear higher in Google rankings.

social media marketing, digital strategy

  1. It Just Makes Things Easier

Having a website allows you to put all the information for your business in one accessible place. Clients and potential leads don’t have to keep calling for certain information. People will know exactly who your business is and what it offers, and that makes things easier for everyone involved.

As an independent insurance agency, having a website is crucial for maintaining relevancy, competing with other agencies, and making your business accessible. If you don’t have a website for your business, you’ll fall behind in this increasingly digital world.


If you don’t have an awesome website but you’re ready to make one, contact Rainman Creative. Our developers will work with you to create a website you love with functionality you need. If you’re ready to create your digital first impression, call us at 210-647-6333 or fill out our contact form, we look forward to brainstorming with you!


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