L8er Email, There’s a New Marketing Tool in Town
There’s over 269 billion emails sent and received every day. It’s true, email is an important aspect of doing modern day business. However, as important as it is, email is often times ignored. The average email open rate for all industries is only 20.81%.
That’s why it’s time to rethink the way we utilize email in our digital strategy. Yes, email marketing does have its merits, but what good are those merits if emails aren’t being opened?
Enter SMS marketing.
SMS marketing, or text message marketing, is becoming an increasingly popular way to connect with customers and potential leads. SMS has a near perfect open rate of 99%, a stark contrast to email’s. While the opportunities for SMS marketing are endless, here are three ways you can integrate an SMS strategy into your digital marketing strategy.
Ditch the Junk Mail, Mobile Coupons Are More Effective
As someone with a mailbox, you’re probably familiar with the brightly colored, ample advertisements that flood your mailbox on a weekly basis. If you’re anything like us, most of those advertisements end up in the trash (or recycling if you’re going green) unread. Even if you do take the time to read the coupons to save them for a future time, you inevitably forget them when you need them most.
That’s why SMS aims to bring the value of coupons back to your business and the customer. Mobile coupons are coupons either sent as an attachment to a message, attached to a link in a message, or a code that’s directly sent. Mobile coupons are more effective than their paper counterparts because they are easy to send, more likely to be seen, and more likely to be redeemed.
Get Your Customers Where You Need Them, When You Need Them
When you’re trying to coordinate with friends to meet up for dinner, 99% of the time you’re going to do so via text. You can use the same tactic when coordinating events or scheduling appointments with your customers. SMS makes appointment setting and event coordination a breeze. From RSVP’s to appointment reminders, your customers will be more likely to confirm their appointments and be on time.
This is especially important when your business is very time sensitive. For example, as a salon, maintaining appointments are a crucial component to your business. Integrating an SMS component into your current CRM software allows you to easily send appointment reminders as well as give clients an opportunity to cancel/reschedule appointments. Cutting down on no-shows and appointment snafus means more time to make money with other clients.
Build a Relationship One Text at a Time
One of the best parts about dating is the warm, fuzzy feelings at the beginning of a relationship. Everything feels new and both of you are constantly texting each other. Remember how good it feels when you see their name come up in a notification? Why not inspire that same kind of feeling with your customers?
With SMS integrated into your digital strategy, you can send customers important news and updates instantly. SMS makes it easy keep all of your customers in the loop. And it’s not just for businesses either. Organizations, like alumni groups or religious institutions, and special interest groups inform all members about important meetings or changes with one, easy text.
However, the benefits include more than just the ease of sending the message. The biggest benefit is how the consistent communication helps keep your business or organization in the forefront of people’s minds. When people think of you first, they’ll go to you before they go to a competitor.
Ready to Get Started? Rainman SMS is Here to Guide the Way
If the idea of improving ROV’s, attendance, appointments, and customer relationships with SMS marketing excites you, then what are you waiting for? It’s time for you to integrate SMS marketing into your current digital strategy. You’re already familiar with Rainman Creative for all of your online presence needs, but that’s not all we do.
In Summer 2018, Rainman Creative launched Rainman SMS. Rainman SMS is user-friendly SMS platform that can be used for any industry. If you’re ready to get started, contact Rainman SMS today for a FREE demo. Trust us, you’re going to like how Rainman SMS makes text marketing easy.